I explained to the customer the difference in a way he could relate to, through his friends’ restaurant, without coming across as condescending.
Greenoak Concept and Design is a home improvement answer to a 5-star Michelin restaurant.
When you walk into the fine dining restaurant, you don’t negotiate the price of the meal. You’re there for the whole experience.
I asked the customer if he’d ever walk into a Michelin-star restaurant, browse the menu and then try to negotiate over the price. He laughed and said, “Of course not.”
You love steak. Perhaps a beautifully fillet steak or a Chateaubriand.
You find a high-end restaurant with beautiful decor, a great maître d’, warm and welcoming staff, and an owner who built the business with passion. A chef who has trained for years and worked in some of the best restaurants in the world, and now works where you’re going to eat.
Everything you’d expect from a top-class restaurant. Perfect.
But there’s a problem: the meal on the menu and drinks cost more than you would pay in Asda or at the local Beefeater.
So, what do you do?
Do you leave and go to the Beefeater? Or do you stay, pay the price, and enjoy the best dining experience you have ever had, and which you have grown accustomed to?
The customer gave the answer I was expecting: “I would never go into a Beefeater, I only want the best money can buy”.
Now, for the record, I love the beefeater. But let’s be honest, if we could all afford Michelin star restaurants, 5-star hotels and first class flights, we’d choose them every time. Until then, it’s something to dream about.
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